Home & Garden Television, or better known as HGTV, is an American channel owned by Discovery, Inc. It broadcasts primarily reality programming that is related to real estate and home improvement. With all that HGTV has to offer in terms of programming, a lot of its viewers have turned to the channel as a source of information and learning.
The most-watched programs on HGTV focus mainly on home renovation and flipping houses. This has allowed many viewers to get a lot of information when they take on the project of renovating their home. It’s also given them an idea of how to make a profit out of house flipping. Shows like Rehab Addict gives viewers an idea on how to restore historic structures and Tiny House Hunters and Tiny House, Big Living gave viewers a glimpse of what it means to live comfortably in a small space.
Some of the programs that are showcased on HGTV also serve to inspire people. There’s no question that shows like Extreme Makeover: Home Edition has always incited a lot of emotion to viewers especially during the reveal part. Many home renovation shows get this kind of reaction from its viewers. It’s a good way for them to learn to empathize and consider helping other people.
Fixer Upper is another reality TV series that airs on HGTV in which married couple Chip Gaines and Joanna Gaines run their home renovation and redecorating business in Texas. The show popularized the farmhouse-chic interior design that trended in the late 2010s. The show was also responsible for generating a huge surge of tourism in Waco, Texas, the hometown of the Gaines.
Typically, the show starts with Chip and Joanna showing a couple of three homes for purchase in Central Texas, each requiring varying amounts of renovation and repair. Once a home is selected, Joanna and Chip become a designer and contractor respectively.
House Hunters, another unscripted television series that airs on HGTV follows different people looking for a new home in another country. Each episode features couples, individuals, or families who are relocating to a new country and looking for a new home with the help of a real estate agent. Buyers are first shown three potential houses or apartments either to buy or to rent. Near the end of the episode, buyers select one of the options. The show ends by revisiting the buyers after a few weeks and what they’ve done to the new home.
The show was an instant hit and shows viewers a glimpse of what it’s like moving to a new country. House Hunters paved the way for a new type of reality TV series that is a low budget, formulaic, and lacking any host. Many have commented on shows like House Hunter as a Shelter TV, wherein viewers tune in to protect themselves from things going in the real world. A huge portion of the show’s viewers is millennial and Gen-Z, proving that a show doesn’t have to have prestige in order to be appealing.
And then there is Flip or Flop, another TV series that airs on HGTV that is immensely popular. Hosted by formerly married couple Tarek El Moussa and Christina Anstead, the show follows the two as they flip homes in California. Christina is the lead designer and works with Tarek to look for suitable homes to renovate. They typically buy homes that are either bank-owned, foreclosures or short sales that they can renovate and resell. Viewers of the show remarked that they’ve gained insight into the process of buying a house in order to renovate and sell again.
HGTV has always made it their goal to not only entertain but inform people. It’s helped countless people not only to learn about the real estate industry but about home renovation and home decorating as well as organization skills and new cooking recipes.